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Houston, Texas, March 12, 2010 – Today GTC Technology US, LLC (GTC) formally unveiled a new brand identity. The new identity represents a significant milestone in GTC’s history. The new branding system simplifies and unifies GTC’s identity across all product lines and services in order to better communicate important characteristics and value to customers.   

Pinti Wang, President and CEO of GTC Technology noted that “As GTC continued to evolve, we recognized the need to consolidate our visual identity in line with our growth and diversification of products and services in the hydrocarbon processing industry. Our new identity enables us to establish and communicate stronger connections with our clients and strengthen our overall position in the marketplace.”  

 

The new brand is communicated through a new website, marketing literature, presentations, newsletters, and a range of additional marketing materials. “Engineered to Innovate,” is GTC’s unique brand promise to clients and was developed to concisely communicate GTC’s rich heritage of innovation focused on delivering world-class products and services to the hydrocarbon processing industry.  

 

Headquartered in Houston, Texas, GTC Technology US, LLC is a global licensor of process technologies, offering engineering services, process equipment solutions, chemicals and catalysts to the chemical, petrochemical, refining and gas processing markets. With engineering, manufacturing facilities and a knowledgeable sales force located throughout the globe, GTC combines unparalleled industry expertise, powerful research capabilities and innovative thinking to deliver high-quality, strategic solutions for clients worldwide. www.gtctech.com